Analytical judgement
Using evidence and first-principles thinking to make complex decisions clearer.
Medicine · Entrepreneurship · Digital Strategy
I am a Scottish entrepreneur and former NHS doctor. My work brings together scientific thinking, digital innovation and the practical experience of building organisations from the ground up.
Profile
My career has crossed medicine, entrepreneurship, digital commerce, property and public affairs.
I trained in medicine and anatomy at the University of Glasgow before working as a doctor in the NHS. I subsequently founded and developed several online businesses, beginning with a specialist beauty service in 2007 and continuing today through Opti Laboratories.
Alongside my commercial work, I have managed a national grassroots campaign and worked as a consultant. Across each setting, I have relied on the same approach: understand the evidence, identify the real problem and turn a good idea into a practical result.
I live in Scotland. Away from work, I enjoy family life, wide-ranging reading and spending time outdoors.
Using evidence and first-principles thinking to make complex decisions clearer.
Designing the systems, customer journeys and processes that underpin modern organisations.
Testing, learning and improving until an ambitious idea becomes a useful reality.
Looking beyond familiar assumptions to find better questions and more original answers.
Background
Bachelor of Medicine and Bachelor of Surgery (MBChB), together with a BSc (Hons) in Anatomy, followed by clinical work in the NHS.
Founder of multiple profitable online businesses, with experience spanning healthcare, specialist beauty, education and property.
Experience managing a national grassroots campaign, translating complex positions into clear public communication and coordinated action.
Focused on thoughtful products, effective digital systems and the opportunities created where scientific understanding meets entrepreneurship.
Media
My work and commentary have reached audiences in the UK and internationally.
Contact
For business enquiries, collaborations or other professional correspondence, please get in touch by email.
[email protected]